UK pottery manufacturer, Churchill China, which had been appointed to produce Jamie Oliver branded mugs, dinnerware and cookware is due to showcase the Jamie branded range at the Spring Fair exhibition at the NEC, Birmingham from 5th Feb to the 10th
The collection, called Jamie Oliver’s Kitchen Kit will be featured with products from the other Jamie Oliver brand licensees on the Churchill China stand and according to DKB, it will be the first time a full assortment of Jamie Oliver branded products from all his licensees will be exhibited together via a new packaging style.
In all, Jamie Oliver’s Kitchen Kit range is comprised of some 40 plus DKB and Jamie designed kitchenware products which fuse contemporary styling with practicality.
All of Jamie’s branded products are manufactured from brushed stainless steel and have been specifically modelled with ease of use in mind and it was confirmed that as part of the design process Jamie Oliver himself determined the angles and shapes of each tool.
The range is said to contain products such as Jamie’s Essential Hanging Tools, an innovative Twist ‘n’ Slide apple corer, and an all-purpose 3-in-1 peeler with interchangeable vegetable, soft-fruit and julienne blades for any budding chef and home cook.
The Garlic Slice ‘n’ Press is an ingenious tool to slice and press garlic, with a large bowl for all garlic bulb sizes. There is also a range of kitchen knives with full-tang Japanese stainless steel blades, superior balance and knife names etched onto the end of the handles for easy identification.
A wide range of merchandising material is available via Churchill China stand which also has a freestanding display unit with video monitor to play the Kitchen Kit demonstration videos, hanging banners, window stickers and counter-top display unit.
For more info on the Spring Fair, the biggest UK retail trade show, see their site for more details by clicking here.
For details on a fitting a contemporary styled kitchen to use your Jamie Oliver branded contemporary styled kitchenware in, see the Ultimate Kitchens site here, or call to arrange a free design visit on 01925 533 333
Although Jamie’s site has many products for purchase, the Kitchenware range is also available at House of Fraser.
