The well known home and kitchen appliance brand, Hoover is reportedly set to invest £1m into a new campaign to promote its new range of kitchen products.
The advertising campaign is set to begin in May this year and tipped to run for the rest of 2011 and is said to feature a stunning series of inspirational lifestyle based, modern kitchens. The campaign is also said to showcase and demonstrate Hoover’s range of built-in and freestanding appliances.
The Marketing Director for Hoover, Steve Macdonald, said; “The kitchen is becoming a living space and not just the place where food is processed, it’s the hub of the home and the look and style of appliances is increasingly important as householders are looking for a blend of beauty and functionality that helps make the ultimate kitchen statement.”
Hoover is also set to run a press campaign across key trade kitchen titles and will exhibit its new range of products at the KBB Show in London in May.
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